How to increase your online visibility so that brands look to you? With the rise of social media and the internet as a primary tool even to work with, these platforms have become a cover letter to the whole world.
In its beginnings, social networks emerged as a channel of communication, an escape from the real world and now the real world is our escape from networks because, as mentioned before, they have become a working tool.
Creating content by becoming a public figure on the internet can become a bit complicated because with a large audience you can get to have a major influence and, as a famous superhero would say «a great power, carries a great responsibility». If you are a content creator and you make a living through the different platforms that exist so far, you should know what to do and what not on your networks.
Let’s start with what we do:
Show the world who you are.
The most valuable thing about a person with online influence is the ability to resonate their message among the audience. Brands are looking for prototypes of influential people who can align with their brand so don’t forget to highlight those features that make you belong to a certain consumer group.
Find your niche.
Brands want people who are highly specialized and focused on a theme. So, if lifestyle is your thing, don’t spend a day talking about your car and a new restaurant. Be consistent with the categories of your content. You will make it easier for anyone who wants to hire you, although that does not mean that in your channels there is also room for things that you also like and you are interested in.
Show your work.
The world needs to know how creative and good you are at work. So, if there is a post, a video, photo, etc., that you are especially proud of, we recommend not only promoting it on your social networks (even reporting that it has been one of the most viewed, etc.), but add it to a section on ‘Great Hits’ or ‘Highlights’ so the brand can see it as a cover letter when you access your page.
Get to know your audience very well.
A brand is one of the first things it will look for: if your audience fits your target. Campaigns have a very specific target and if it doesn’t fit your followers they won’t count on you. In fact, it’s important to know because in many cases the brands themselves will know you. How can you meet your fans? Through the comments or even doing a small survey to know your profile. Win win is total: Your followers will appreciate that you care about them and brands will take into account this knowledge you have about your readers.
Now let’s go with the least recommended things to do on your social media profiles:
Uploading repetitive content.
Specializing in an area or topic doesn’t mean you’re going to parrot the same message over and over again. Sometimes it is difficult to publish new content, but not impossible, for this you have to be renewing and updating every now and then. It is also good to take pauses to rethink or rethink what message you will transmit as a content creator and how you will do it.
Cover many topics.
Well they say out there, «the one who covers a lot, little squeezes» and this is linked to a point previously touched on what things to do in networks; it is important to keep in mind who you speak and what, You must be specific in which category you are going to address so that your audience is also defined.
This is about projecting an image or giving your audience an idea of something or someone you’re not. In the internet world your reputation is key and if it is affected in any way, you will lose credibility with your followers. Be true to you and your content, even though being behind a screen you can notice when this is not so.
Don’t bond with your followers.
As repetitive as it sounds, this is super important. Connecting with your followers and creating a bond with them will help you build a strong community, build trust in brands and your audience and help everything flow more effectively. Being honest and true to yourself are values that will lead you to connect much better with people and therefore to be a credible content creator.