Digital Marketing is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by including the use of channels and methods that allow the analysis of results in real time.
Born in the 1990s, Digital Marketing changed the way companies use technology to promote their businesses. The term has become more popular as people move to use more digital devices in the buying process, whether to search for products or to make purchases themselves.
To get an idea of how Digital Marketing changed the purchasing process, it is enough to mention that, in the past, almost all the information we could get about products and services was in the hands of companies that offered those solutions.
In other words, to know about a product or service, you had to go to the seller, who would probably «sell you the fish» for the company side instead of offering free information about the solutions.
Digital Marketing: a set of information and actions that can be done in various digital media with the aim of promoting companies and products.
Today, Digital Marketing has enabled the consumer to play a more active role in that process. In numbers, it means that 60% of the purchase process was already done before the consumer came into contact with the seller.
But, despite looking challenging, Digital Marketing is truly a huge opportunity for businesses to strengthen their brand and multiply their business opportunities as the internet is increasingly becoming a part of people’s lives.
In addition, Digital Marketing includes several fronts of action, such as Content Marketing, Email Marketing, social networks, among others, that increase your reach and influence in the consumer buying process.