In recent times marketing has been progressing according to the changing attitudes of the markets, and has gradually established new trends to which companies must adapt gradually.
Marketing has gone through many changes, has been gradually transformed according to the needs of new information channels.
Walterman as Strategic Consulting, Marketing and Sales experts help Brands in their branding activity to activate audiences around the world through major influencers such as bloggers, youtubers or influencers in social media in general.
Using our experience and knowledge, we develop and execute creative influencer marketing strategies to amplify your Brand’s history and reach billions of people through the figure of the influencer.
Influencer agencies are the ones who can best manage the situation by being the ones who know best how all the parties (both the influencer and the brand) work.
When it comes to finding companies to collaborate with, the influencers agency also has a key role to play. The collaborations that an influencer could get on their own are not the same as those that an intermediary agency could get. Like everything in life, the union makes the strength and therefore, the fact of having an influencer agency backing the influencer makes the odds of getting better collaborations increase.
The benefits that can be derived from an influencer agency are obvious. Businesses are more likely to find the influencers they are interested in and influencers are more confident that they will find them by being present on a platform to which brands will turn directly.
Obviously, a marketing agency does much more than an influencer agency, which is much more specialized. However, an influencers agency may belong to a marketing agency.
Influencer agencies need marketing, communication and advertising professionals who know the market and how to manage influencers’ profiles from a professional and business point of view.