How much should I charge to mention a brand?

The new era of technology brought with it new communication channels that have managed to change the way brands interact with potential customers and users. The use of this digital marketing strategy has several advantages that companies can certainly take advantage of to boost their brands. Being a content creator you can earn money according…

What can an influencer do for my brand?

Within virtual life and social networks, a small group of people have risen, gaining popularity thanks to its simplicity, its transparency or its charisma, with a high number of followers who thirst to know what their referents do, have turned them into «influencers». Consuming their content and closely following their daily activities, turning social networks…

How to measure the results of an influencer?

When working with an influencer, you may face different challenges, including the question of how I will know if my collaboration turned out to be efficient. Nowadays, the social media industry and its evolution allow us to have access to a world of information with which it is possible to know the results through the…

What should I consider before hiring an influencer?

Although Digital Marketing currently relies on social networks and among its best strategies is to hire influencers; it is possible that some questions should be asked before; Long before looking at a catalogue of potential candidates to promote your brand, you need to look more closely at your brand, product or company and ask yourself:…

Growth of the influencer marketing industry

Since the emergence of the first pioneering social networks of the new ways of interacting that we have today, the interconnectivity, the information we share and the opinions we exchange on a daily basis; but above all the transformation of human value to a figure in our profiles and at the same time, a measure.…

Trends in Influencer Marketing

Due to the constant growth in digital marketing, mainly in terms of alliances with influencers from different brands, a number of effective strategies have been identified and, at least in this period, they have become a trend in terms of their use, ensuring some good results. For a more specific sector. Although there are many…