When working with an influencer, you may face different challenges, including the question of how I will know if my collaboration turned out to be efficient.
Nowadays, the social media industry and its evolution allow us to have access to a world of information with which it is possible to know the results through the measurement in quantifiable and comparable figures, all through different tools.
Engagement
It is defined as the commitment of customers to the brand through different channels and the measurement of content strategy. Being one of the factors of the digital marketing of contents and social networks.
It is the reflection of the interaction and the links of the brand with its audience, in this case, it would be the interaction of the followers of the influencer with the ((Reactions + comments + saved) x 100 ) / scope = engagement rate.
A normal range is between 3% or 6%, if smaller, only the content of preference for the target audience should be targeted.
Click Rate (CTR)
According to the help of Google Ads, e refers to the portion that shows how often people who see your ad or free product tab click on them. Click rate (CTR) can be used to measure the performance of your free keywords, ads, and tabs.
CTR is the number of clicks your ad receives divided by the number of times it is displayed: clicks impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Each of your ads, tabs and keywords has its own CTR, which is listed in your account.
A high CTR is a good indicator that users find their ads and tabs useful and relevant. The CTR also contributes to the expected keyword CTR, which is a component of the ad ranking. Keep in mind that a proper CTR depends on what you advertise and the networks you advertise on.
You can use the CTR to evaluate which ads, tabs and keywords are successful and which should be improved. The more you relate keywords, ads, and tabs to each other and to your company, the more likely a user will click on your ad or tab after they search for your keyword phrase.
