What makes content viral? It’s clear that no one has the secret formula, but what we can give you are some tips to make your content reach more people.
The quality of content plays a key role. Making publications with blurred images, with bad light or that are not pleasing to the eye, will undoubtedly be one of the main impediments to achieving our objectives. It is essential that the content looks sharp, has a good composition and the right light. Actually, with cell phone nowadays it is very easy to take good pictures without being a photography professional.
It is also advisable that the publications are accompanied by a text. This should be brief, direct and with hook. And, above all, very, very important, without spelling mistakes! These recommendations serve for all publications in whatever format they are, as well as using geolocation can influence visibility.
Using Instagram or Instagram Stories stories and live stories that last 24 hours can be a good way to attract new followers and loyalty to existing ones as long as they are fun, original and with a close tone. As far as videos are concerned, you don’t need them to be recorded with a professional camera and they are perfect, but you will need to have an original story and make it funny.
Even with exceptional content, we can hit a wall if we start from a bad base (a very limited initial focus) or if people who end up sharing content have a very low reach.
Factors that make a viral content.
In content viralization we could determine 3 basic factors to determine the scope of our content:
Initial foci: The point from which we make a content known. If only I retweet it, which has 5 followers, it is statistically unlikely that I will receive a retweet. If he does, Justin Bieber will have an immediate reach of 35 million people, so it will go viral in seconds.
Medium Scope: Represents the number of people a user who shares content can reach. The number of fans, followers or the corresponding metric of each channel. For example, if a content goes viral among gurus in a sector, the average reach can be several thousand users.
Contagion rate: In this case it would be the probability that a user who has been exposed to the content, consumes it or infects it. It’s two different metrics, and calculable if we have the patience for it.
So for your next campaign, keep in mind that the number of people you initially share content with is as important as the quality of the content, or the reach of the people who share it. Keep in mind that the user is the king and that the only way you can really control is the initial exposure, so spread it out.